Baby boomers have lots of advantages today! We’ve been around a while and we have seen it all. We have experience and knowledge. We have witnessed some amazing events. No need to list them again here.
The Internet represents a MAJOR CHANGE! From the comfort of our home we can make A LOT OF MONEY!
Think back! Dig deep! YOU have special knowledge. You have information that people will pay you for. Examine your past. What did you spend all those years doing?
What niche(s) do you have a unique insight into? How have you earned a living in the past?
Break your special knowledge into thin slices. Not the whole pie.
Example? You have a real estate sales background? Don’t attempt to to build a, “How to Sell Real Estate” guide or video. Instead, focus on a tiny slice of your subject. Niche it down… “How to Implement Seller Financing” or “Using Craig’s List to Sell Your Home.”
You’ve been in the accounting field all your life? Pick a slice… “Tax Ramifications of 1031 Exchanges.” Or, “How to Use Quick Books for Restaurants.”
Once you’ve identified your niche, develop an outline of your subject. Read everything you can get your hands-on to increase your knowledge. What have others done in your niche? No need to copy other works. Simply explore your competition and add your own insights and twists. Solve a problem. Share your expertise.
Oh, and don’t forget to focus on a subject you enjoy. It will be much easier to sit in your underwear at your computer and create new posts on your Blog, actually write a Guide or develop a video for sale to your eager customers, and watch your bank account grow.
Finally, don’t cop out and think someone else is already in your niche. If there is money to be made, OF COURSE COMPETITION EXISTS! But there are still problems to be solved and multiple methods of sharing, teaching and training.
Next, we’ll discuss how to determine if there really is a market willing to spend money with you and how to actually get your “How to Guide or Video” written.
For now, begin exploring your past experience. What special knowledge do you have others will pay you for? Think! Probe! You just might be surprised!!